This paper focuses on the measurements of heat transfer enhancement and pressure drop of different pin or fin configurations in a high aspect ratio (AR = 9.57/1.2) channel. Two different pin-fin shapes including circular pins and strip fins were studied. Different pin-fin spacings for circular pins (S/D = 2, 4) and strip fins (S/W = 8, 16) were investigated, respectively. In addition, the thickness effect of the strip fin was included in this study. The regionally averaged heat transfer measurement method was used to acquire the heat transfer coefficients on two opposite featured surfaces within the test channel. For each configuration, the tested Reynolds number was ranging from 20,000 to 80,000. The results indicate that the channel with circular pins has better heat transfer enhancement and higher pressure loss than their strip fins counterparts. However, the strip fins are considered better designs in terms of thermal performance. For the gas turbine designers aim at developing an improved internal cooling feature, this work demonstrates the great potential of the strip fins as a novel and effective cooling design compared with the conventional circular pins.