Developed to be Unique

This article focuses on that fact that the part of developing a successful product requires an understanding of what features in the product concept may be proprietary. Once understood, the proprietary features may be purposefully designed into or emphasized in the commercialized product. Successful product development basically involves research related to a product and potential markets, analysis of the research, and planning based on the research analysis. Research respecting the proprietary features of a product concept derives from or focuses on information regarding what can be protected in a product. Whether or not a product meets all the appropriate design criteria, driving product development with IP intelligence to emphasize features that can command market exclusivity and high demand will help ensure its success. IP intelligence also can reveal opportunities in applications and fields that may not have been considered. Successful product development is IP and market-driven.