This article focuses on that fact that the part of developing a successful product requires an understanding of what features in the product concept may be proprietary. Once understood, the proprietary features may be purposefully designed into or emphasized in the commercialized product. Successful product development basically involves research related to a product and potential markets, analysis of the research, and planning based on the research analysis. Research respecting the proprietary features of a product concept derives from or focuses on information regarding what can be protected in a product. Whether or not a product meets all the appropriate design criteria, driving product development with IP intelligence to emphasize features that can command market exclusivity and high demand will help ensure its success. IP intelligence also can reveal opportunities in applications and fields that may not have been considered. Successful product development is IP and market-driven.
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September 2008
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Developed to be Unique
Marketability isn't the Whole Story. Without Exclusivity, a Product May Yield Small Profits in a Field Crowded by Competitors.
William A. Bonk, III is a mechanical engineer and a lawyer specializing in intellectual property. His company. Emerging Strategies (www.EmergingStrategies.com in the Washington. D.C. metropolitan area advises businesses on the development of products based on intellectual property and marketing intelligence.
Mechanical Engineering. Sep 2008, 130(09): 45-47 (3 pages)
Published Online: September 1, 2008
Citation
Bank, W. A., III (September 1, 2008). "Developed to be Unique." ASME. Mechanical Engineering. September 2008; 130(09): 45–47. https://doi.org/10.1115/1.2008-SEP-5
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