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Keywords: preference construction
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Proceedings Papers

Proc. ASME. IDETC-CIE2007, Volume 6: 33rd Design Automation Conference, Parts A and B, 219-228, September 4–7, 2007
Publisher: American Society of Mechanical Engineers
Paper No: DETC2007-35580
..., internal, and external inconsistencies across users. The examples demonstrate the impact of inconsistent preference construction on common engineering and marketing design methods, including discrete choice analysis, modeling stated vs. revealed preferences, and the Kano method and thus QFD. Exploring...