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Keywords: customer preference
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Proceedings Papers

Proc. ASME. IDETC-CIE2013, Volume 3A: 39th Design Automation Conference, V03AT03A034, August 4–7, 2013
Paper No: DETC2013-13705
... advancement of technology. In this circumstance, the complexity of automobile design arises from the fact that both the target market’s customer preferences and engineering characteristics should be taken into account in balanced as well as quantitative manners. This paper develops a balanced model...
Proceedings Papers

Proc. ASME. IDETC-CIE2007, Volume 6: 33rd Design Automation Conference, Parts A and B, 219-228, September 4–7, 2007
Paper No: DETC2007-35580
... and explaining preference inconsistencies produces new understandings of the relationship between user and product. customer preference preference construction context effect utility theory multidisciplinary design decision making Kano discrete choice analysis conjoint analysis preference model...